Little Threads is a sustainable children’s clothing brand rooted in the values of craftsmanship and nostalgia. Focused on heirloom-quality pieces, each garment is hand-embroidered with care, designed to be cherished, shared, and passed down through generations. The brand identity reflects a sense of childlike wonder, seen in the clothing and every detail of the visual system. The logo features a whimsical hedgehog—a small woodland creature whose spiny coat resembles the texture of embroidery and the looping motion of thread around a needle. Through embroidery, print design, and photography, every element of the brand celebrates the beauty of slow fashion and youthful imagination.